Why Smart Advertisers Choose the Tri-Media
There is nothing like a smart well placed, well focused advertising. When it is done effectively, advertising is what brings the bacon in. Although the sales force has its own distinct place, product sales and longevity often the result coming from a good advertisement.
The right advertising mix and promotional campaigns of products, services and ideas can work like miracles for a company’s products to be the preferred choices.
This is why during every annual plan, companies big and small alike ticks off a big chunk of its annual budget to advertising and promotional activities.
The preferred venues for big ticket companies are the television and the major national dailies. This remains to be kings in the advertising media because of the number of viewers and readers it influences. Small businesses and start up companies shy away from these mediums because of this. However if cleverly placed, small businesses can enjoy the same benefits, that these mediums of advertisement provide at a much reduced cost.
Television. Small businesses with localized distribution can opt for the local channels if, that is available, or the cable TV. Local television broadcast, due to its limited scope of viewers that could be influenced, charges way down lower than the regular broadcast channels.
TV rates are flexible unlike other consumables that we buy every time. There are months in the year, depending on the peak and lean business months of the place you are coming from, when their marketing representatives sells advertising at bargain rates. Because of competition between channels and the lowered subscription, many of them offer incentives and freebies.
The Print. The print has remained to be one of the most powerful communicating tools in getting your messages across your target audience. Like the television, if your distribution is localized, talk to the editor or marketing staff of your local paper and bargains can also be had at particular time of the year. A belief though that a low cost or free advertisements are ineffective is not true. While it is good if small businesses can advertise year round, clever placement of advertisement low cost or not is always crucial. Clever advertisers operating on a budget will have their ads lumped in one continuous time period after which it is given a rest and then resumed again.
Potential buyers who will notice your ad may not during the lean months, be buying as much. It does not mean though that they will forget your product once buying season comes.
Radio. Even with the when the television have replaced the radio for popularity, radio is still a powerful voice in communications. People admits to listen to the radio at least two hours a day. People in the car, those at work outside their homes in their bedrooms, radio continuous to pack a message. Because radios can be used to target specific market segments, the advertising money placed in this medium enjoys a more concentrated audience.
Like the television and print, advertising rates on the radio are also flexible. Another bonus of radio advertising is that announcers, broadcaster and many personalities in your local stations are voices that many have grown with over the years. They have earned themselves as institutions that can be trusted. Radio advertisement in very many cases is also the least expensive among the three mediums.
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